What? No BCC?

Okay, this was news to me so I thought it was worth sharing: BCCing multiple media contacts on an email is not cool.

In fact, it's downright UNcool.

Spamming media contacts with emails has always been a bad idea but I am guilty as the next guy or girl who has cleverly sent a press release to numerous contacts by sending it to myself (my email in the TO field) and then blind copying media contacts. I don't typically do this but I've done it when in a hurry.

PWR (@pwrnewmedia), a Chicago-based PR firm, PWR, shared some insight into Why B.C.C. Is B.A.D. on their "Release It" blog about new media releases and communications in the digital world. There's a ton of great information about using technology to reach media and drive impression results.

Good stuff.

And, yes, I found them via Twitter!