Heart of Diabetes

Some folks at National Center are beginning to make more use of social media tools like YouTube.

The following is a video of Randy Jackson discussing the relationship between diabetes and CVD. The video is part of a promotional campaign for IknowDiabetes.org.



The part I'm most fascinated by is this: I found out about the video via social media. Kim Jennings, web marketing manager, posted a message on Yammer about the video, asking people to view it, rate it, digg* it, add it to your Facebook profile and share it with others. Sure, I may have received an official AHA communication about the video at some point but because it popped up on yammer (I view it through the desktop app), I could click the link, view it and quickly share it. That's the beauty of this stuff.

*What's digg? Glad you asked. The answer is here.

Hands Only CPR

Background:
In 2005 the AHA Guidelines for CPR and ECC noted the need to increase the prevalence and quality of bystander CPR.

In 2007, a subcommittee of the BLS (Basic Life Support) resolved to identify messaging that would further advance the spirit of the 2005 Guidelines to encourage appropriate bystander response to out-of-hospital sudden cardiac arrest.

Here is the resulting Advisory Statement:

• Hands-Only (compression-only) CPR: a call to action for bystander response to adults
  who experience out-of-hospital sudden cardiac arrest.

And the Core Message of the Statement:

• Bystanders are encouraged to call 911 and provide good quality chest compressions with minimal interruption to adult victims of sudden cardiac arrest;
• For witnessed adult sudden cardiac arrest, Hands-Only CPR or conventional CPR are equally effective;
• Bystanders should use the method with which they are confident they can provide chest compressions with minimal interruption.

Launch Plans for the General Public:

• Consumer website
• SMT / RMT / B-Roll
• News Release: drops March 31 at 4:00 pm EST
• FAQ’s
• Hands-Only Instructional downloadable video
• YouTube videos
• Update ECC webpage with Hands-Only information
• Other materials “Go Live” on March 31 at 4:00 pm EST

"Executive Decision"


"Rocket Science: