Heart of Diabetes

Some folks at National Center are beginning to make more use of social media tools like YouTube.

The following is a video of Randy Jackson discussing the relationship between diabetes and CVD. The video is part of a promotional campaign for IknowDiabetes.org.



The part I'm most fascinated by is this: I found out about the video via social media. Kim Jennings, web marketing manager, posted a message on Yammer about the video, asking people to view it, rate it, digg* it, add it to your Facebook profile and share it with others. Sure, I may have received an official AHA communication about the video at some point but because it popped up on yammer (I view it through the desktop app), I could click the link, view it and quickly share it. That's the beauty of this stuff.

*What's digg? Glad you asked. The answer is here.

September 8, 2008: NYT Magazine on Social Media

If you're one of those old-fashioned types who enjoy pouring over a hard-copy of the Sunday New York Times while sipping a steaming cup of joe, then you may have noticed the feaure on Social Media in this week's NYT Magazine. (If you're more like me, you just read it online while chugging your morning diet coke.) Course, you may actually have a life and, therefore, spend your Sunday mornings out doing things instead of sitting on the sofa reading about other people who do.

Regardless of your Sunday morning exploits, you'll want to read Brave New World of Digital Intimacy. It's a pretty in-depth look at how the digital divide between individulas is shrinking. The story uses Facebook as a prime example of how social media is building the bridge between people.

I know you have a lot on your Social Media to-do list, what with the homework assignment for the upcoming HIT Team Meeting, and all. However, I believe it is critical that we, of any team within the SCA, must position ourselves as the leaders and content experts on this sort of stuff. Communications is changing and you need to be prepared to change with it.

Speaking of the team meeting, I'm looking forward to seeing everyone.