Founder's Affiliate Tweet

Here's an example of a Tweet sent out from the Founder's Affiliate that I thought could be useful in a number of ways...including...(gasp!) traditional media.

NY Dept of Health just said more than 750K New Yorkers are in danger of heart attack or stroke due to high blood pressure--esp black nyers.

See how it appears on TweetDeck below (it's the second one down in the far left column):

What are your creative ideas for using such stats within our own markets? Leave a comment here or yammer/im/tweet me...just don't email me! :)

Heart of Diabetes

Some folks at National Center are beginning to make more use of social media tools like YouTube.

The following is a video of Randy Jackson discussing the relationship between diabetes and CVD. The video is part of a promotional campaign for IknowDiabetes.org.



The part I'm most fascinated by is this: I found out about the video via social media. Kim Jennings, web marketing manager, posted a message on Yammer about the video, asking people to view it, rate it, digg* it, add it to your Facebook profile and share it with others. Sure, I may have received an official AHA communication about the video at some point but because it popped up on yammer (I view it through the desktop app), I could click the link, view it and quickly share it. That's the beauty of this stuff.

*What's digg? Glad you asked. The answer is here.