Founder's Affiliate Tweet

Here's an example of a Tweet sent out from the Founder's Affiliate that I thought could be useful in a number of ways...including...(gasp!) traditional media.

NY Dept of Health just said more than 750K New Yorkers are in danger of heart attack or stroke due to high blood pressure--esp black nyers.

See how it appears on TweetDeck below (it's the second one down in the far left column):

What are your creative ideas for using such stats within our own markets? Leave a comment here or yammer/im/tweet me...just don't email me! :)

Communications Weekly: Phat Stats

This week on the CWU: Americans are Fat! And we don't mean Phat! (and, yes, I did just say that out loud. And, yes, I am as embarrassed of myself as you are!) The story/study will appear in the June 30 edition of Circulation.

Scientific Journals
Action required: Pitch as appropriate – Journal release for Monday, June 30
(Embargoed for release at 3 p.m. CT/4 p.m. ET, Monday, June 30, 2008.)

• Cover Memo
• Population-based approach needed to reduce obesity in the United States
• Advocacy and Cause sheet
• Fact sheet
• Study PDF
• Advocacy talking points (field only please)

Contact Maggie Francis at 214-706-1382 with any questions.

All of the above materials are located on the SDrive at:

S:\Affiliate\Communications\Communications Weekly Update\June 26, 2008 - Obesity