Taming the Social Networking Beast

I found this blog post via a Twitter -- how's that for using social marketing tools?
The post describes the uses and differences of many of the new tools, of which there appear to be new ones emerging almost daily!

Give it a read and let me know what you think.
steph

July 8, 2008: FY '08-'09 Cause Activity Calendar

2008- 09 Cause Activity Calendar

July 2008

• Cause Planning – on-going throughout the year
• Alliance recruitment & activation – on-going throughout the year
• Alliance Youth Advisory Board Meeting – Kansas City (11-12th)
• Start! FFC applications due – July 30
• Go Red/PTES Tracking due
• PTES National Power Weekend Planning begins

August 2008

• Healthy Schools Forum in Little Rock, Arkansas
• Start! FFC review deadline – Aug 10th – platinum & innovation/Aug 20th- gold
• Go Red TV ”VIP Premiere Parties” – email marketing to promote consumer “Viewer Party Kit” send quick list of events to National by 30th
• PTES Ambassador State of the Union

September 2008 (Cholesterol Month)

• Alliance for a Healthier Generation Go Healthy Month
• Go Red TV VIP Premiere Parties
• Go Red TV broadcast – September 20th for 10 markets, others TBD
• Macy’s Shop For A Cause – September 20th
• Worldwide Day of Play – September 27
• Begin WRD recruitment
• Start! Heart Walk fall season
• PTES Website Re-launch
• PTES Salon/Barbershop Tour (in conjunction with Take a Loved One for a CheckUp day)

October 2008

• Start! Fit-Friendly Media companies announced in the Forbes
• Start! Media announcement at Start! Heartwalk event
• GRFW Planning for Wear Red Day & Heart Month
• Go Healthy Month Wrap Up Siebel entries due
• Power Fall Events
• GRFW/PTES Tracking reports due
• New Alliance Branding Roll-Out
• Start! Heart Walk fall season comes to an end
• PTES Gospel Tour

November 2008

• National Family Caregivers Month—Stroke/Caregivers Web site pitch – Tie into PTES event
• Continue planning for all causes winter promotions
• Begin Brighton promotions
• Start! Heart Walk fall season
• PTES Gap Campaign

December 2008

• Pitch short lead media on GRFW – Details to come in November
• Continue planning winter events
• GRFW enter landmarks/buildings Go Red in Siebel

January 2009

• GRFW Heart Month – brief list of events/landmarks due on 5th
• Start! Fit Friendly Applications Due – Jan 15
• Pitch GRFW to media – Details to come in November
• GRFW enter landmarks/buildings Go Red in Siebel
• GRFW - Send quick list of events to National by January 9
• PTES Ambassador State of the Union

February 2009 (American Heart Month)

• National Wear Red Day – Feb 6
• National and Local Go Red For Women activities
• Start! FFC reviews completed – Feb 15?
• Start! Walking Day planning

March 2009 (Nutrition Month)

• GRFW Tracking report due – 15th
• Start! Fit-Friendly Companies list available-Mar. 30
• Pitch short-lead national media for Stroke Month
• PTES & Start! Planning

April 2009

• National Start! Walking Day
• PTES Planning
• PTES Tracking report due
• PTES First Ladies of Power
• PTES Gospel Tour
• Start! Heart Walk Spring Season

May 2009 (Stroke Month)

• PTES National Power Wekend
• PTES Sunday Affiliate Events
• PTES National Media Tour
• Affiliate Power To End Stroke Activities
• GRFW- Spring activities & Luncheons
• Start! Heart Walk spring season
• PTES Salon/Barbershop Events

June 2009

• Year End Wrap Up
• Juneteenth/Father’s day events
• Begin planning for new year
• Start! Heart Walk spring season comes to an end
• PTES Gospel Tour
  

July 2, 2008: August Messaging Platform: Research/Funding

Look for opportunities to use these messages as you communicate with various audiences. Integrate the messages into existing communication tools or use them to create new communications, such as e-mails, to your audiences.
Use these messages wherever possible. We know that the AHA has other initiatives to promote each month, but these platforms are not designed to take focus away from these activities. Instead, they are created to help staff think about opportunities to integrate some consistent messaging into existing communications.

In this Messaging Platform document, you will receive:· Key messages· Calls to action · Sample messages for various customer groups

All messaging platforms are posted on the Intranet, including those from previous months.

GRFW: Fall Planning

In February, we launched the Go Red TV platform with “real women” casting calls held across the country. From over 700 stories collected, we have selected 10 finalists that will represent Go Red For Women on our 2008-2009 collateral materials and various communications and marketing activities. Three of these women have been selected by NBC to be interviewed for the television special. And at least two of the finalists hail from the SCA -- one from Plano and another from Houston.

The airing of the NBC television special in September is the culmination of a year-long strategy for Go Red For Women. Therefore, we want to be sure to maximize this wonderful opportunity!

Key elements include:

• Locally presented Go Red TV Premiere Parties for local sponsors, local high-level donors and local volunteers in mid-September


• Release of the Heart Of Go Red finalists through national media outreach the week of September 15, placement on GRFW.org, and in newsletter


• Development of a consumer Go Red Viewer Party Kit, enabling women to host a party for friends and family at their homes (release date late August). This kit will contain ShopGoRed items such as the cookbook, a discussion guide, red dress pins and more. The discussion guide will also be available as a free download, very similar to the “Go Red Heart Style Guide” that was developed for our May promotion.


• NBC vignettes, promo spots, and online advertising will promote the show in September.
  
  Note – Please don’t confuse the consumer “viewer party” call-to-action with your local Go Red TV Premiere Party! These are two separate strategies targeted to distinct audiences.

We will be sharing much more detail about the plan (including a detailed media plan) in July, but we wanted to provide a sneak preview so you could get started on your plans as early as possible.

Our plan for August/September will include:

• Late August – Announcement to the public regarding the Go Red For Women NBC television special with a call-to-action to register for Go Red in order to receive the full schedule as it is released. Consumers will be able to download a free discussion guide, or buy the Go Red Viewer Party Kit at ShopGoRed.org and invite their friends and family to their homes to enjoy the special together.


• Mid-September – National media outreach and announcement of the Heart of Go Red spokespeople. The identities of the Heart of Go Red Women will be embargoed until this point. The Heart of Go Red finalists will be used for national media, but local outreach can include local survivor spokespersons. The consumer call-to-action will be to visit http://www.goredforwomen.org/ to check their local listings and download the free discussion guide, or purchase the Go Red Viewer Party Kit.


• Week of September 15 - National Go Red TV Premiere Party in New York City – Exclusive event for national sponsors and supporters and high-level volunteers.


• September 16 - Local VIP parties (“Go Red TV Premiere Parties”) across the nation. We’re encouraging Affiliates to host a premiere party for your local sponsors and volunteers as a local cultivation event. This is a great way for your top sponsors and donor to see the power of the movement!
  
  Per our agreement with NBC, only VIPs may be invited to these events. We do not have permission to preview the show with larger, consumer audiences before the air date in your market.
  
  The National Center will provide each market that pre-orders a DVD one copy to use in advance for a “sneak preview” party with your local VIPs. You will not have to plan your party for the day the show airs since you will have the DVD. This gives you the freedom to plan your party now without knowing the actual broadcast date in your market. Pre-order information has been distributed through the Affiliate Cause Consultants. Pre-orders are due on June 30th.


• September 20 – The Go Red For Women NBC television special will air in the majority of markets in the two weeks surrounding September 20. The full schedules will not be available until late August, but we know the following cities will air the special on September 20: New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Washington, D.C., Miami, San Diego, and Hartford.


• After September 20 – Additional “public” viewing parties may be conducted as celebration events after the show airs in your market. You could also postpone your VIP to this time if you wish based on other market activities. If you would like to have a viewing party as a buzz event and invite the public, that event must occur after September 20. IMPORTANT: Based on our agreement with NBC, we can only screen the show to the public after the show airs on September 20. Tickets may not be sold for the viewing of the show. You may use the post-September 20 “celebration” event as a local buzz event and seek sponsorship for the event.

McFly?

Now that the blog has been up and running for a couple of weeks and we've discussed it on our Team Call, I began to wonder who is reading with any regularity. As I considered the myriad of ways to monitor activity, I decided to go with a decidely low-tech experiment.

Those of you who check the blog will know that you are free to get your holiday weekend party started a little early by taking off at noon on Thursday, July 3. Those of you who don't...well...better luck next year!

Post a message here or send me an email to let me know that you've read this and are planning to take the afternoon.

To Scan or Not to Scan?

Today's New York Times included a in-depth article looking at the pros/cons and costs of a heart CT scan. The article includes some compelling information about these scans -- I encourage all of you to read it.

ECC Toolkit

I recently received an ECC Toolkit, chok full of good stuff for learning about and promoting ECC. -- that's Emergency Cardiovascular Care for you newbies.

The Kit Includes:

• ECC Fact Sheet (see below)
• A PowerPoint Overview of ECC
• Scientific Statements
• Resources
• Print Ads
• A Quick Quiz to engage consituents
• Common Mistakes Fact Sheet
• ECC Important Contacts

The kit also included some videos but I can't figure out how to move them from the CD to my computer. I'll keep working on that but I've placed the hard copy kit in Glen's office for the time being.

Most of the kit materials are now posted on the S Drive at:
S:\Affiliate\Communications\ECC Toolkit

ECC FactSheet - Upload a Document to Scribd

Read this document on Scribd: ECC FactSheet