Friday, June 13, 2008

Website Metrics with Compete.com

Frustrated because you can't figure out how to count that web hit in your impressions report? Need some quick stats and no one is responding to your email? Well, help is on the way!

My peer in the MidWestern States Affiliate shared a potentially very cool web tool with me that coule save the day. Compete.com is a free (for now, anyway) site that provides the montlhy unique visitors for almost any website you want -- including some of the hard to get, smaller websites.

The tag line on their homepage pretty much says it all: Track your rivals. Then eat their lunch.

But, fine, if you want more details, here's how they describe it:

Compete is a new breed of web analytics company. We have a diverse sample of 2,000,000+ U.S. internet users that have given us permission to analyze the web pages they visit and ask them questions via surveys. We're betting that the insights we create from consumers' online behavior - whether they're watching, searching, shopping or socializing - is valuable for companies who are looking to radically improve their marketing. We think that web analytics means analyzing what consumers do across the entire web, not just what they do within a particular site, and that marketers can use this rich information across the entire company, not just for online media planning or site design decisions.

Powered by the largest pool of online consumer behavior data in the industry, Compete.com is the only online competitive intelligence service that combines site and search analytics in one site to help you quickly master online marketing. With Compete.com, you can identify rival search marketing strategies to take your SEM and SEO efforts to the next level, and stay on top of rivals with site metrics and audience profiles.

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